Route YC

Business Club

Your business can become a Route YC member and enjoy a range of benefits.

Find out more...

Route YC

About Route YC

Route YC promotes experiences within the Yorkshire Coast to encourage 3-, 5- and 7-night breaks in the area.

You can become a Route YC Business Club member and receive all the below opportunities.

Route YC has big ambitions, and we hope you want to #jointheride and contribute to the success of the new route adventure.

Business Club Member Listing

  • Business Club Members will feature on the Interactive Map.

  • Your listing on our Interactive Map will allow you to list all your accommodation, leisure, food and drink and parking/travel offers.

  • All Business Members can include offers as part of your listing to encourage bookings direct to your business.

Permission to use 'Route YC' in line with brand guidelines

  • Route YC is trademarked, and Business Club members will have use of Route YC Logos and associated routes for you to promote your own business on Route YC.

  • Copy of the brand guidelines and terms of use, including the correct Pantone colours, fonts, and formatting, will be provided.

  • Opportunity to become an approved stockist of official Route YC Merchandise.

Social Media Package

  • Route YC Business Members will receive social media promotions throughout the year and content sharing opportunities.

  • To use your social media mentions, send an email to with details of what you would like us to post.

Priority List for PR & Marketing Activities

  • Exclusive opportunities that will be open to Business Club Members regarding profiling opportunities, including press trips.

  • Businesses on the priority list will be considered and recommended first for any PR or consumer enquiry; this could potentially lead to national coverage.

Monthly Newsletters

  • Summary of Route YC press coverage over the previous month.

  • Social media and website insights will be shared, such as visitor numbers.

  • Helpful information for business owners such as upcoming workshops and events to benefit your business.

Business Member Events

  • Business Member events and opportunities, e.g., Roadshows around the route to facilitate constructive discussions about what Route YC can do for you.

  • Seminars and workshops in the shoulder months on topical issues within the industry.

Membership opportunity

The opportunity to offer our Priority Club members exclusive benefits and offers.

Become a Business Club Member